My Work

Trakr is my own product. It is a multi-tenant SaaS platform that I developed, and launched into a private beta with a select group of design partner clients. Audit. Prove. Resolve. Trakr is an…

Product design case study · talabat concept One cart for the whole table. Everyone pays their own share. DISCLAIMER: Independent concept by Ahmad Karmi, based on a feature I would personally use. Not…

Real-Time Sports Coverage at Al Jazeera: Live Blog + Live Scores Ticker A product case study: how we turned match days into a real-time, multi-language experience for Al Jazeera’s sports…

TL;DR Ekko Health is an iOS app that reads your Apple Watch signals on-device, learns your personal baseline over fourteen nights, then speaks up only when something has shifted. The whole…

> Today, video has even reached the educational market with phenomenons such as linkedin learning and kahn academy. These multimillion dollar companies have shown us that users would rather ingest…

In 2017, I spearheaded an innovative initiative at our company, which came to be known as the Innovation Program. This program was designed to empower our employees to pursue novel projects or…

I took it upon myself to vibe-code my way to a tool that I could use on a daily basis. The Story Points Calculator is a Progressive Web App (PWA) designed to assist Agile development teams in…

Talabat is a behemoth in the region. It was acquired Delivery Hero in 2015 and has expanded ever since. The idea that Talabat has not had a major brand refresh or UX/UI overhaul has been alarming as…

This was a project in which we were brought on as consultants to help improve time of completion of the branding department’s branch audits. We took a mainly paper-based process, and created a…

The item details page is where browsing turns into buying, and at Bleems it was underperforming. The existing design worked, but it did not put first what a shopper needs in order to commit. Key…

Checkout was the largest leak in the Bleems funnel. Historical analytics showed a sharp drop in add-to-cart conversion at the checkout stage. The drop was concentrated among first-time customers…

Knowledge is the absorption of data and processing it from raw data to insights. Understanding these insights is what helps generations move forward and innovate. This was the main motivating factor…