My Work

Real-Time Sports Coverage at Al Jazeera: Live Blog + Live Scores Ticker A product case study: how we turned match days into a real-time, multi-language experience for Al Jazeera’s sports…

TL;DR Ekko Health is an iOS app that reads your Apple Watch signals on-device, learns your personal baseline over fourteen nights, then speaks up only when something has shifted. The whole…

> Today, video has even reached the educational market with phenomenons such as linkedin learning and kahn academy. These multimillion dollar companies have shown us that users would rather ingest…

In 2017, I spearheaded an innovative initiative at our company, which came to be known as the Innovation Program. This program was designed to empower our employees to pursue novel projects or…

The task at hand was to fully brand a new Human Capital Solutions company. The desired brand was to be very neutral, with blacks, whites and greys. The client needed the brand to speak to large…

I took it upon myself to vibe-code my way to a tool that I could use on a daily basis. The Story Points Calculator is a Progressive Web App (PWA) designed to assist Agile development teams in…

Talabat is a behemoth in the region. It was acquired Delivery Hero in 2015 and has expanded ever since. The idea that Talabat has not had a major brand refresh or UX/UI overhaul has been alarming as…

This project was to create a modern looking corporate profile that spoke to the cutting edge technology solutions & services that the company provides, but to also keep true to its heritage and what…

This was a project in which we were brought on as consultants to help improve time of completion of the branding department’s branch audits. We took a mainly paper-based process, and created a…

The purpose of this project was to present the club with a modern logo redesign without sacrificing the history and culture of the club. The logo was more of a refresh, the approach was to present to…

During my tenure at Bleems, I identified a critical opportunity to improve the performance of our item details page. The existing design, while functional, left room for improvement in terms of…

Our goal with this project was to redesign the checkout experience to improve usability, eliminate friction, and achieve better business outcomes. For consumers, the focus was on creating a checkout…

Knowledge is the absorption of data and processing it from raw data to insights. Understanding these insights is what helps generations move forward and innovate. This was the main motivating factor…