Building Products That Actually Matter.
For 14 years, I’ve led teams to ship software by focusing on the "why". Today, I apply that product leadership to help organizations build intelligent AI tools that solve actual business problems.
MBA with Distinction
Boston University
3.68 GPA
Bilingual Executive
Native Fluency
English & Arabic
Professional Journey
Al Jazeera Media Network
July 2024 - PresentSenior Product Manager
- Responsible for loyalty, retention, and growth across all Al Jazeera Properties
- Product Owner for Al Jazeera Mubasher (Live Broadcast Property)
UULA Technologies
August 2023 - July 2024Product Manager
- Increased engagement by 70% via a gamified "Practice Center"
- Achieved 90%+ search-to-results conversion with new search interface
- Led a team of 7 developers and 3 designers
- Improved knowledge retention by 30% with the "Fixing Mistakes" feature
Bleems
May 2021 - June 2023Head of Product Management
- Increased daily revenue by 23% and average cart size by 28% via loyalty program
- Boosted monthly conversion to 12.1% using AI-driven personalization
- Achieved 36.1% conversion during cashback events
- Established PM department, delivering 22% productivity increase
MEDCOMM Consulting Group
March 2010 - May 2021Chief Innovation Officer
- Managed KWD 300,000 annual innovation budget with 8-person team
- Launched Zain eSports, growing to 18,000 participants and 43M impressions
- Achieved 24% cost savings on IT infrastructure for AOU Riyadh
- Reduced operational costs by 23% via internal PM software
Core Capabilities
Strategic
AI Product Management Agile Methodologies Strategic Forecasting User-Centric Design Stakeholder Management
Technical
Amplitude Tableau Figma Jira Salesforce CRM Power BI Google Analytics
Get in Touch
Ready to Start a Conversation?
Whether you're looking to discuss product strategy, AI implementation, or just want to say hello. I'm always open to new opportunities and connections.