Articles & Insights

Learn how to master Strategic Performance Indicators (SPI) in product management. This guide covers essential metrics, including acquisition, retention, and user engagement, with a detailed case study on Netflix. Understand how to apply SPIs to drive product success and stay ahead in the competitive landscape.

Discover how integrating AI into your Go-to-Market (GTM) strategy can revolutionize your business. From personalizing customer interactions and streamlining the sales process to scaling engagement with AI chatbots and enhancing human-AI collaboration, this comprehensive guide provides actionable insights to help you stay ahead of the competition. Explore the full article to unlock the potential of AI in transforming your GTM strategy and driving revenue growth.

As cities expand, efficient infrastructure management is critical. Real-time monitoring and AI-powered predictive maintenance are revolutionizing urban management by using sensors to detect issues and AI to predict maintenance needs, ensuring proactive repairs. This approach saves costs, increases efficiency, extends infrastructure lifespan, and promotes sustainability. Cities like Barcelona, Singapore, and New York are leading the way with these technologies, making urban environments smarter and more resilient. The future of city management lies in adopting these advanced solutions for sustainable and efficient urban living.

Dive into the world of Agile and Scrum methodologies to discover how the Fibonacci sequence revolutionizes project estimation. Learn to navigate complexities with improved accuracy, ease, and strategic prioritization. Explore the detailed steps of using this innovative approach, from educational basics through planning poker to expert consensus-building. Overcome common challenges and integrate this powerful tool to enhance your project management strategies. Ideal for professionals aiming to excel in product management and project management within fast-paced development environments.

This article emphasizes the crucial role of Product Managers in addressing AI-fueled products to ensure fairness in the applications of AI. It outlines the responsibility of PMs to understand sources of bias—data, algorithmic, and measurement—and implement strategies like ensuring data diversity, promoting algorithmic transparency, and conducting fairness tests. By actively involving diverse user groups and maintaining transparency about AI practices, PMs can enhance trust, improve user satisfaction, and contribute to equitable AI development.

"Launching a product is akin to throwing a party where you're not sure anyone will show up." This humorous yet insightful analogy encapsulates the essence of a product launch—steeped in anticipation and uncertainty. Celebrated with great enthusiasm, it is nonetheless diluted with complex, demanding challenges that could dictate the success or failure of your product. In this article, I delve into the often-overlooked aspects of product launches, using real-world examples to prepare you for success.

Product management increasingly relies on the strategic utilization of vast datasets. This in-depth article emphasizes the necessity of data-driven decision-making (DDDM) in navigating the complexities of product management. It explores the integration of advanced analytical tools, methodologies, and a staunchly data-centric mindset. A thorough review of literature and contemporary practices illustrates how DDDM can revolutionize product development, boost user engagement, and enhance competitive positioning. This analysis aims to delineate the transformative impact of DDDM, underscoring its capacity to inform strategic decisions that propel product innovation and market adaptability.

In the marketplace, knowledge is power, but not always evenly distributed. This information asymmetry, like a used car salesman's hidden secrets, can distort markets and leave users lost. But fear not, product managers! By understanding this power dynamic, you can craft features that bridge the knowledge gap, empower users, and build trust. Free trials, intuitive interfaces, and open communication are your weapons. So, embrace the asymmetry, design with purpose, and watch your products thrive in a balanced, user-powered marketplace.

Unlock the secrets of network effects, the economic engine driving product success! Learn how to leverage this powerful force to attract users, build a strong community, and achieve exponential growth. Explore the economic theory, market dynamics, and practical strategies to create a product that thrives on connections. Start building your network empire today!

Whether you're a seasoned product manager or a newcomer to backlog management, my straightforward insights will guide you towards delivering high-quality products. Don't miss out on the essential tips for mastering backlog and product management. Elevate your skills and stay ahead in the competitive product management landscape!

Are you ready to take the leap into product management but don't know where to start? Fear not, as I have compiled a list of 5 ways to help you transition into this exciting field. Whether you're coming from a technical background or simply looking for a new challenge, these tips will help guide you towards landing your transition into product management.

Esports has become a rapidly growing industry worldwide, and many investors are pouring in lots of money to build successful teams. However, building a viral esports team can be done with little investment if you follow the right steps. In this guide, I will walk you through the key steps to help you build a successful and popular esports team.

Esports is a booming industry that has taken the world by storm. With millions of players and viewers worldwide, it has become a global phenomenon that shows no signs of slowing down anytime soon. But what is driving the success of this industry? Is it the games themselves, the competitive nature of esports, or is there something else at play? Read on and let's find out...

This article explores strategies and tips to help navigate the esports industry and build a successful career. To thrive in this fast-paced industry, it is essential to understand the various entities that comprise the esports ecosystem, identify your niche, build a robust professional network, stay up-to-date with industry trends, and develop vital professional skills.

As a product management professional, I have been fortunate to have worked with some of the brightest minds in the industry. Product management is an exciting field that is constantly evolving. In this guide, I will be sharing my insights on what product management is, what product managers do, and how you can become a product manager. I will also be sharing some key principles and frameworks that you can use to excel in this field.

The Chief Operating Officer (COO) role has evolved significantly in recent times. From being responsible for the day-to-day operations of an organisation, the COO now plays a critical role in driving strategic growth and innovation. In today's post-pandemic world, COOs must be agile, tech-savvy, and possess various skills to navigate the ever-changing business landscape. This article will discuss the essential traits and qualities that COOs need to succeed in the years ahead.

Welcome to the world of aviation, where digital transformation is revolutionising how airlines and their partners connect. Like any transformation, the challenges and opportunities come with adopting it. So how are they planning to do so in the upcoming year? It seems the answer lies in APIs.

Product management is a complex and challenging field requiring technical, strategic, and interpersonal skills. Whether a seasoned product manager or new to the area, you must know common mistakes derailing your product development efforts. This guide will explore some of the most common product management mistakes and offer tips on avoiding them.

In product management, the significance of product documentation and knowledge sharing cannot be overstated. Product documentation refers to written materials that detail the product, such as technical specifications, product requirements, release notes, and user manuals.

The Kanban framework was developed by Taiichi Ohno, an industrial engineer at Toyota, in the 1950s. The word "kanban" means "visual signal" or "card" in Japanese, and the system was designed to help Toyota manage its production line more effectively. The Kanban framework is based on the principle of continuous improvement, which is a key philosophy of the Toyota Production System. The Kanban framework has since been adopted by many other organizations, both in manufacturing and in other industries, as a way to improve efficiency and optimize workflows. 

There’s no shortage of advice on how to acquire new customers. But what’s often missing from these conversations is an understanding of customer acquisition costs (CAC). CAC is a metric that tells you how much it costs to acquire a new customer. More specifically, it’s the total amount of money you spend on marketing and sales divided by the number of new customers you acquire in a given period of time.

Once upon a time, there was a man by the name of Vilfredo Pareto. Mr Pareto, considered one of the pioneers who developed microeconomics, needs no further introduction. If you are reading this, you have probably had some background in business and economics. If you do not, there's no reason to worry. I'll give you a recap about one of his most popular principles and one of the most relevant in today's fast-paced world.

Ever heard of the saying that no one is perfect? The same applies to transformation, be it the strategy, roadmap or the development. The key here is to make progress and then iteratively improve on that progress. If you chase perfection and an "ideal" end result, you'll never make it to that finish line. The function is more important than form.